Google’s free “Analytics” and “Optimizer” services were the hot topics Thursday night in Santa Monica.
We were happy to host about 60 people at the Doubletree Hotel in Santa Monica for networking, dinner, and education .
Some estimate that 70% of all search traffic runs through Google today but not everyone is aware of the many other free services that the search giant offers.
Presentations from James and Corey demonstrated the deep analytical utility of Google Analytics’ free tools. For example, the ability to not only track web site visitor traffic, but drill down to see specifically which keywords attracted those visitors to your site and their resulting behavior.
The most interesting part of the evening was the Q&A session which followed the presentations. James and Corey fielded questions about data privacy, installation of the tools, reporting capabilities, conversion rate tracking for e-commerce purchases, and many other relevant topics.
The event was full of substantive, actionable information that was appreciated by all who attended.
Thanks to Jens Welling of eRealtyFilm.com and the IMPACT committe of the TCOSC for organizing this informative and entertaining event.