Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Phil Becker writes:
On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council’s Marketing SIG. An audience of about fifty people heard three panelists speak on “The New Business Boosters; How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off“.

Attendees enjoyed a nice dinner before the Panel.

Attendees enjoyed a nice dinner before the Panel.

Thanks to the kitchen of the DoubleTree Hotel for some tasty chicken.

Thanks to the kitchen of the DoubleTree Hotel for some tasty chicken.

As that title suggests, the talks focused on three new marketing tactics that companies can incorporate in their marketing mix to seriously increase the firm’s marketing effectiveness.

Gary Gabriel, Peter Kim, Scott Fox, Phil Becker

Gary Gabriel, Peter Kim, Scott Fox, Phil Becker

The first speaker, Scott Fox, who is an author, entrepreneur, Director of the E-Commerce Success Institute and a Board Director of the Tech Council gave a great overview of how to build and utilize a blog to increase personal, two-way communication with clients and prospects. Scott used some real-world examples to emphasize the “do’s and don’ts” of blogging, including how blogging can help address misleading or negative images that a competitor might paint of your company or products.

Then Gary Gabriel, Founder and President of Vmatrix, showed us how streaming video has recently become a very effective and surprisingly cost-effective way to educate your prospects about your products and your firm. He pointed out that a well-made video can keep a prospect at your web site for five or more minutes instead of the sub-minute times a static web display might accomplish. Your are essentially using a video as a product advertisement and the click-thru to your web site is far better than other forms of advertising.

The audience for the Blogs, Widgets and Streaming Video Marketing Panel

The audience for the Blogs, Widgets and Streaming Video Marketing Panel

Finally, Peter Kim, Founder and President of Interpolls, introduce the audience to the recently emerging capabilities of web-based widgets. It turns out that these widgets can be any sort of bi-directional application that you can conceive of to involve the user in the subject – normally the product or service you are marketing. This includes games, questionnaires, and even the ability to purchase your product directly via the widget. The real strength is that a user can copy a widget to his or her own page on a social networking site where other views can find and use it. This becomes a very low cost yet effective form of viral marketing.

Steve Stallman, Chairman of the IMPACT Committee enjoys the Panel with Catrina Luedtke, Executive Director of TCOSC

Steve Stallman, Chairman of the IMPACT Committee enjoys the Panel with Catrina Luedtke, Executive Director of TCOSC

We finished up the evening with about 45 minutes of Q&A, where the audience had a chance to drill-down on each of the subjects. It’s too bad we had to call a halt at 9:00 PM as the attendees had a range of excellent questions and really seemed to be intrigued by all three marketing tools.

– Phil Becker, TCOSC IMPACT Sales & Marketing Committee Volunteer and Panel Organizer/Moderator

Thanks to our attendees and sponsors.  Have you joined the Technology Council yet?

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Venture Net 2008 Photos

Feedback on this year’s Venture Net has been great. 

Standing Room Only @ the Wetin South Coast Plaza

Standing Room Only @ the Westin South Coast Plaza

The event was sold out – almost 500 people in total!

A sold out ballroom full of investors, presenters, and friends.

A sold out ballroom full of investors, presenters, and friends.

Scott Fox, Author of Internet Riches hosts the day.

Scott Fox, Author of Internet Riches hosted the day.

Mark Skaist hosts the afternoon panel of investor judges.

Mark Skaist hosts the afternoon panel of investor judges.

Feyzi Fateh (Corent), Anjay Bajaj (Altos), Michael Oliver (Corent), and Paul Minor (iPhotoMeasure) at VentureNet.

Feyzi Fateh (Corent), Anjay Bajaj (Altos), Michael Oliver (Corent), and Paul Minor (iPhotoMeasure) at VentureNet. David Sacks, CEO of Geni

The USC Marshall School of Business sent Jerry S. Cohen, Ivka Adam, Prof. Steven Mednick, and Patricia Yun.

The USC Marshall School of Business sent Jerry S. Cohen, Ivka Adam, Prof. Steven Mednick, and Patricia Yun.

 

Matt Coffin (Founder of LowerMyBills) interviews Jason Calacanis (CEO of Mahalo).

Matt Coffin (Founder of LowerMyBills) interviews Jason Calacanis (CEO of Mahalo).

Scott Fox and an audience volunteer pick winners for the door prizes.
Scott Fox and an audience volunteer pick winners for the door prizes.

These photos courtesy of Ben Kuo of the leading news source for Southern California
technology news and deals:  socalTECH.com
.  Thanks, Ben!

 

Thanks once again to Venture Net’s sponsors, including Deloitte & Touche, the law firm of Stradling, Yocca, Carlson & Rauth, and the CJ Patrick Company, as well as the many volunteers involved in the screening and event planning process.

We welcome your involvement in our programs.

Venture Net 2008 Winners

Venture Net 2008

Venture Net 2008

13 of the hottest early stage technology companies in Southern California joined us yesterday for the 13th Annual Venture Net.

We were pleased to also welcome 400+ attendees, including dozens of venture capitalists, angel investors, and private equity firms, plus keynote speeches by John Suh, CEO of LegalZoom.com, and Jason Calacanis, CEO of Mahalo.com.

Presenting companies included:

• Capzles, Inc.
• MeetingSense
• CampusExplorer.com
• RingRevenue
• Orgoo
• Magnify360
• IS Accountable
• mEgo.com
• DialPlus
• Mefeedia
• Lingospot
• Digital Performance
• Geni.com

The Best of Show Award went to Magnify360 – a SAAS platform that maximizes the performance and ROI of websites, microsites, landing pages, and the marketing campaigns that point to them.  Olivier Chaine, Founder and CEO, presented for the company and accepted the award.

Thanks to all the hard-working selection committee members and all of our Venture Net 2008 sponsors, including Supporting Sponsors Deloitte & Touche, Stradling, Yocca, Carlson & Rauth, and the CJ Patrick Company.

Special thanks to Catrina Luedtke for her outstanding production of another successful event.

Please click for information on joining or sponsoring the Technology Council of Southern California.

September SCribe Is Here

Check out the latest edition of the SCribe Newsletter.  Catch up on the latest news, see our upcoming event schedule, or visit the Websites of the sponsors that make this all possible.

VentureNet tickets will sell out soon – so don’t wait to secure your seats! www.VentureNet.org

Here are quick links to the feature articles in this issue:

You can also see past SCribe articles in our archive at http://www.tcosc.org/news.archives.html

Have any ideas for articles?  We’re working on our editorial calendar for 2009 – feel free to pitch story ideas to scribe at tcosc.org

 

 

 

 

 

 

 

 

 

 

 

 

 

Jason Calacanis & John Suh at VentureNet 2008

One event, two technology superstars: Jason Calcanis & John Suh will be the featured speakers at this year’s VentureNet in Costa Mesa on September 12th.

John Suh, CEO of Legalzoom.com will present “Successful Launch Strategies for Online Businesses”

Jason Calacanis, CEO of Mahalo.com will be presenting “New Challenges and Innovative Solutions for Publishers in a Web 2.0 Economy”

Following Jason’s presentation he will engage in lively discussion with two distinguished entreprenuers on this subject.

Investor Panels: 

Morning Session

Afternoon Session

VentureNet is always sold out – so don’t miss your opportunity to be a part of this event. Register for the conference today at www.VentureNet.org

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