The Popularization of Analytics via the Cloud: Theme of Cloud Analytics Summit, April 25

By Jeffrey M. Kaplan

As a follow-up to Greg Sikes’ blogpost entitled, “Deep Analytics Become More Relevant In Daily Life”, on March 21, I’d like to suggest that the pervasive nature of today’s powerful new forms of analytics can be found everywhere in our day-to-day lives, ranging from fantasy sports teams to smartphone apps which can track our every move.

And, this ready access to data and statistics which is becoming an integral part of our personal lives is setting new standards for what we expect in our professional lives as well.

In the same way that the ‘consumerization of IT’ has transformed the way technology and business applications are being consumed in the corporate world, THINKstrategies believes a similar pattern is emerging in the BI, big data and data integration arena.

A rising tide of sophisticated ‘prosumers’, or ‘bizumers’, is becoming increasingly frustrated with the complexities of traditional enterprise applications, and they are looking for more user-friendly apps that can better meet their business intelligence (BI) and analytics needs.

A new generation of Software-as-a-Service (SaaS) and other Cloud-based alternatives have been specifically designed to appeal to these disgruntled business workers.

At the application level, many of today’s leading SaaS apps have robust analytic engines built into their core functionality. And, they are simpler and easier to use. More importantly, users can share real-time data with their co-workers to make better business decisions.

The leading analytic tools can also capture social networking data and other external data sources to put internal activity, such as sales or service statistics, into proper context.

Infrastructure-as-a-Service (IaaS) companies, led by Amazon Web Services (AWS) and Rackspace, are also helping organizations of all sizes content with the ‘Big Data’ challenge by offering on-demand computing resources at a fraction of the cost of traditional data center systems.

And, the leading Platform-as-a-Service (PaaS) vendors, such as and Microsoft, are offering Cloud-based development environments which enable users to build their own apps which can include analytic capabilities designed for their business or industry-specific needs.

These trends and ideas will be the focus of the Cloud Analytics Summit on Wednesday, April 25, at the Computer History Museum in Mountain View, CA.

CIOs and other qualified corporate decision-makers can attend this event for free by taking advantage of a limited supply of complimentary passes made available by the Summit sponsors. Others may take advantage of the Southern California Technology Council’s registration discount privileges by using special code SCTC12. For more

Information or to register to attend the Summit, go to

Jeff Kaplan is Managing Director of THINKstrategies (, an independent consulting firm focused on the business implications of the on- demand services movement. He is also the founder of the Cloud Computing Showplace ( He is also the host of the Cloud Analytics Summit ( He can be reached at

Jeffrey (Jeff) Kaplan
Managing Director
THINKstrategies, Inc.
O: 781-431-2690
C: 781-223-7421
22 Park Avenue
Wellesley, MA 02481
Twitter: @thinkstrategies

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