Gain National Exposure Through the CODiE Awards

By Catrina Luedtke, Executive Director of Technology Council of Southern California

The Technology Council has partnered with the Software and Information Industry Association to help provide our members with greater national and global exposure. Periodically we will share information about opportunities from SIIA that may be of value to you and your company.

During the past 28 years, the SIIA CODiE Awards have recognized excellence and achievement in the software industry. In fact, the CODiE Awards remain our industry’s only peer-recognized awards program, so an award serves as incredible market validation for a product’s innovation, vision, and overall industry impact.

The CODiE Awards is a great opportunity for you to gain national exposure for your company and products. With 28 software categories recognizing applications, products, and services that deliver solutions for use by business, government, consumers, academic, or other organizations you are sure to find a category for you.

For more information visit: http://siia.net/codies/2014/categories.asp#software

After you determine which categories are best for you, please complete the simple nomination process using this Technology Council specific URL.

Visit: http://www.siia.net/codies/2014/nominate/login.asp?zID=4

Advertisements

Online Masters: Infographic

Lead Generation Easier Today or Harder?

By Barry Lieberman

A “lead” means many things to many people. To some it’s a list of contacts based upon a specific
location, industry, age group or other demographic. While to others it’s the contact that has
completed an online form or responded to an advertisement. Yet to many sales people it’s
a person who has demonstrated need, budget, authority and a specific timeframe to buy a
specific product or service.

Read the rest of this entry »

Southern California Tech Central

The Technology Council of Southern California and TechEmpower are happy to announce the launch of:
This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.  The goal is to create a place where it’s easy to find current and highly relevant content.  And perhaps to stimulate new connections.

You can get a sense of the power of the site by visiting the site and clicking a keyword on the left.  For example, if you click on Startup, you find:

=> The most recent posts, announcements and web pages on the top of the page that relate to Startups.
=> The best (according to social signals across the network) content below that such as:
=> The keywords on the left are ordered according to their relationship to the current term.  So you can see that

are all considered highly relevant to the term “startup”.

As the site runs, it will get better at finding great content.

You can find Featured participants listed on the right hand side of each page.  When you choose one of them such as Cliff Allen on Marketing, you will see the keywords are now based on what Cliff discusses more than other bloggers.  You can see that he talks about: Marketing, Metrics, Customer and Social Media more than most.  Lower on the page, you can find the best posts from Cliff based on social signals with the top spot belonging to his 9 Marketing Trends for 2009.
There is an impressive network of people who are bringing this content together.

All of this technology comes from Tony Karrer.  If you have ideas on how to improve the site or want to do something similar, I know that Tony would like to hear about it.

Lessons For Entrepreneurs From Tech Coast Angels

The Tech Coast Angels talk about improving your chances for long-term success in the lead article of the November SCribe Newsletter.  Check this out, along with our other feature articles and links to the upcoming event schedule.

Here are quick links to the feature articles in this issue:

You can also see past SCribe articles in our archive at http://www.tcosc.org/news.archives.html

Tell us what you think!

SCribe Newsletter October 2008

The October SCribe Newsletter has arrived.  Check out the feature articles and the upcoming event schedule.

Here are quick links to the feature articles in this issue:

You can also see past SCribe articles in our archive at http://www.tcosc.org/news.archives.html

Tell us what you think!

Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Phil Becker writes:
On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council’s Marketing SIG. An audience of about fifty people heard three panelists speak on “The New Business Boosters; How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off“.

Attendees enjoyed a nice dinner before the Panel.

Attendees enjoyed a nice dinner before the Panel.

Thanks to the kitchen of the DoubleTree Hotel for some tasty chicken.

Thanks to the kitchen of the DoubleTree Hotel for some tasty chicken.

As that title suggests, the talks focused on three new marketing tactics that companies can incorporate in their marketing mix to seriously increase the firm’s marketing effectiveness.

Gary Gabriel, Peter Kim, Scott Fox, Phil Becker

Gary Gabriel, Peter Kim, Scott Fox, Phil Becker

The first speaker, Scott Fox, who is an author, entrepreneur, Director of the E-Commerce Success Institute and a Board Director of the Tech Council gave a great overview of how to build and utilize a blog to increase personal, two-way communication with clients and prospects. Scott used some real-world examples to emphasize the “do’s and don’ts” of blogging, including how blogging can help address misleading or negative images that a competitor might paint of your company or products.

Then Gary Gabriel, Founder and President of Vmatrix, showed us how streaming video has recently become a very effective and surprisingly cost-effective way to educate your prospects about your products and your firm. He pointed out that a well-made video can keep a prospect at your web site for five or more minutes instead of the sub-minute times a static web display might accomplish. Your are essentially using a video as a product advertisement and the click-thru to your web site is far better than other forms of advertising.

The audience for the Blogs, Widgets and Streaming Video Marketing Panel

The audience for the Blogs, Widgets and Streaming Video Marketing Panel

Finally, Peter Kim, Founder and President of Interpolls, introduce the audience to the recently emerging capabilities of web-based widgets. It turns out that these widgets can be any sort of bi-directional application that you can conceive of to involve the user in the subject – normally the product or service you are marketing. This includes games, questionnaires, and even the ability to purchase your product directly via the widget. The real strength is that a user can copy a widget to his or her own page on a social networking site where other views can find and use it. This becomes a very low cost yet effective form of viral marketing.

Steve Stallman, Chairman of the IMPACT Committee enjoys the Panel with Catrina Luedtke, Executive Director of TCOSC

Steve Stallman, Chairman of the IMPACT Committee enjoys the Panel with Catrina Luedtke, Executive Director of TCOSC

We finished up the evening with about 45 minutes of Q&A, where the audience had a chance to drill-down on each of the subjects. It’s too bad we had to call a halt at 9:00 PM as the attendees had a range of excellent questions and really seemed to be intrigued by all three marketing tools.

– Phil Becker, TCOSC IMPACT Sales & Marketing Committee Volunteer and Panel Organizer/Moderator

Thanks to our attendees and sponsors.  Have you joined the Technology Council yet?

Platinum Sponsors


Gold Sponsors


Silver Sponsors



  • November 2017
    M T W T F S S
    « Jan    
     12345
    6789101112
    13141516171819
    20212223242526
    27282930  
  • Archives

  • Blogroll

  • Tech Council Home
  • E-Commerce Success Blog
  • SoCalTech.com