The Popularization of Analytics via the Cloud: Theme of Cloud Analytics Summit, April 25

By Jeffrey M. Kaplan

As a follow-up to Greg Sikes’ blogpost entitled, “Deep Analytics Become More Relevant In Daily Life”, on March 21, I’d like to suggest that the pervasive nature of today’s powerful new forms of analytics can be found everywhere in our day-to-day lives, ranging from fantasy sports teams to smartphone apps which can track our every move.

And, this ready access to data and statistics which is becoming an integral part of our personal lives is setting new standards for what we expect in our professional lives as well.

In the same way that the ‘consumerization of IT’ has transformed the way technology and business applications are being consumed in the corporate world, THINKstrategies believes a similar pattern is emerging in the BI, big data and data integration arena.

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Deep analytics become more relevant in daily life

By Greg Sikes

If you have watched TV in the last two years, or walked through an airport, you have likely seen an IBM Smarter Planet advertisement.  At the core of this message is the idea that the world is becoming more Instrumented, Interconnected, and Intelligent.  Just take a look around your house, or at the communication device you regularly clutch in your hands, and you will see evidence of the first two points.  I looked up the word “intelligent” in the dictionary sitting on my desk; included in the definition was the text “the ability to learn or understand”.How does a device get the label “smart”?  Aside from good marketing intended to increase sales, smart products hold the promise of optimizing performance based on behavior patterns.  An example might be an energy consumption monitor that helps meter appliance usage such that it occurs during the lowest cost cycle within a given time frame.

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Southern California Tech Central

The Technology Council of Southern California and TechEmpower are happy to announce the launch of:
This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.  The goal is to create a place where it’s easy to find current and highly relevant content.  And perhaps to stimulate new connections.

You can get a sense of the power of the site by visiting the site and clicking a keyword on the left.  For example, if you click on Startup, you find:

=> The most recent posts, announcements and web pages on the top of the page that relate to Startups.
=> The best (according to social signals across the network) content below that such as:
=> The keywords on the left are ordered according to their relationship to the current term.  So you can see that

are all considered highly relevant to the term “startup”.

As the site runs, it will get better at finding great content.

You can find Featured participants listed on the right hand side of each page.  When you choose one of them such as Cliff Allen on Marketing, you will see the keywords are now based on what Cliff discusses more than other bloggers.  You can see that he talks about: Marketing, Metrics, Customer and Social Media more than most.  Lower on the page, you can find the best posts from Cliff based on social signals with the top spot belonging to his 9 Marketing Trends for 2009.
There is an impressive network of people who are bringing this content together.

All of this technology comes from Tony Karrer.  If you have ideas on how to improve the site or want to do something similar, I know that Tony would like to hear about it.

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