Lead Generation Easier Today or Harder?

By Barry Lieberman

A “lead” means many things to many people. To some it’s a list of contacts based upon a specific
location, industry, age group or other demographic. While to others it’s the contact that has
completed an online form or responded to an advertisement. Yet to many sales people it’s
a person who has demonstrated need, budget, authority and a specific timeframe to buy a
specific product or service.

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