The Popularization of Analytics via the Cloud: Theme of Cloud Analytics Summit, April 25

By Jeffrey M. Kaplan

As a follow-up to Greg Sikes’ blogpost entitled, “Deep Analytics Become More Relevant In Daily Life”, on March 21, I’d like to suggest that the pervasive nature of today’s powerful new forms of analytics can be found everywhere in our day-to-day lives, ranging from fantasy sports teams to smartphone apps which can track our every move.

And, this ready access to data and statistics which is becoming an integral part of our personal lives is setting new standards for what we expect in our professional lives as well.

In the same way that the ‘consumerization of IT’ has transformed the way technology and business applications are being consumed in the corporate world, THINKstrategies believes a similar pattern is emerging in the BI, big data and data integration arena.

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